Playtech and US Market

Published on: September 1, 2010 

The United States doesn’t offer much hope for entering the online casino market.  For those who live in the United Kingdom this can be a good and bad thing.  The good part about the US being locked out is that UK players have casinos where they can find very large jackpots and no US player has a chance at them.  With more competition it can be harder for players to win.

Of course, most online casinos have their pages set up for the countries players live in.  Still, it can create more competition as many online casino players go on for more than just play.  They go to a site for social networking as well.  In the early 2000s the United States based a ban on online casinos through the UIGEA law, which stated no banks could accept money from off shore accounts like those from gambling establishments.  It was not a complete ban of online casinos as many US players have been able to play and keep their winnings.

For the most part the United States has gone after the jackpots US players have won, rather than small trades.  There has been a lot of pull inside the US and by the EU to change US laws and be in accordance with fair trading practices.

This is why Playtech, one of the largest United Kingdom suppliers of online casino games is preparing to enter the US market.  Playtech has plenty of ideas for their US look for their online casinos.  They already have plenty of popular US games.  Playtech knows there will be some high competition with online casinos once the market is opened.  Las Vegas and Atlantic City are large power houses in the US for land casinos.  They’ve already got their ideas in the works too.

Playtech doesn’t know when they can legally enter the US, especially with the UIGEA still in effect.  However, Playtech was quite large before the UIGEA ban.  It’s quite possible they will be again.  Playtech is even hopeful that Las Vegas casino operators will use their software rather than any other.  It is a waiting game and thankfully United Kingdom players do not have to suffer it.  For now the UK players get the best roll out for online casino games and even get to see tax revenue help stimulate their country.  Playtech will continue to focus on the UK to bring new games each and every year.

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