Party Casino Signs Celebrity Ambassador

Published on: February 2, 2010 

It is nothing new that companies use celebrities to advertise their brand names.  It has been something that has been in use for more than twenty years, although it has changed somewhat in the amount of celebrities that do get signed. Almost every product seems to have a celebrity spokesperson today.  The reasons for this extend to a pretty face and one we feel we can trust. As a means for advertising it is not too surprising that one online casino has decided to use a celebrity ambassador to sell their brand in the UK.

Online casinos in the UK have been rising in popularity over the last few years.  What is even more interesting is that more and more women have been signing up to play online.  The online casino signing up a celebrity is Party Casino.  They have just signed a deal with Phil Tufnell.  He is their first celebrity to ever advertise the brand.  Tufnell, according to Party Casino was chosen because he has a “broad appeal” to female and male players.  His cricket success will also help in this new endeavour.

Perhaps it is the celebrities that are beginning to hype online casinos that have more women interested in playing.  They certainly feel they can trust the online casinos now.  But of course, it may have nothing to do with the celebrities who are making waves in advertising.

For Party Casino the advertisement will be about getting consumers into the online casino, while advertising the range of games they offer.  A Leeds based agency came up with the idea for the casino.  The first advertisement was released on January 28th, 2010.  Channel 4 in the UK aired it during the Celebrity Big Brother.  It seems that anyone watching that show is definitely going to know what’s up with Party Casino.

Tufnell spoke about this recent collaboration.  He said it was fun to make the ads and hopefully the deal will continue with Party Gaming.  He is a huge fan of poker, so he is also hoping to do ads for the sister site Party Poker, if Party Gaming will have him.

This new way of advertising is sure to increase the UK online participation even more.  The Gambling Commission just released numbers regarding how many adults are online in casinos versus a few years ago.  As of 2009 5000 adults are in online casinos, which is up by 7.2 percent of that in 2006.

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