Paddy Power Casino Shifts to Playtech

Published on: October 5, 2011 

The Irish online gambling operator Paddy Power has selected the software provider Playtech as the new vendor for its online casino product vertical. A multi-year agreement was signed by the two parties. This deal is an extension of the relationship that Paddy Power and Playtech already enjoy. Paddy Power had joined Playtech’s online poker network iPoker in 2007 and had later joined its Virtue Fusion bingo network. The earlier online casino of Paddy Power offered games from the software providers Boss Media and WagerWorks.

Christopher Coyne, head of gaming at Paddy Power, and Denise Dunne, casino manager at Paddy Power, released a joint statement announcing the change. At the outset they expressed excitement at the launch of Paddy Power’s new online casino using Playtech software. The statement said that Playtech was chosen following a rigorous selection process from amongst the leading online casino software providers. Playtech has delivered a fantastic online casino which will significantly enhance the Paddy Power online offering. The statement added, “We believe it will be best-in-class with an abundance of excellent games added to our market leading casino promotions for players.” Mor Weizer, chief executive of Playtech, commented on their strong relationship with Paddy Power that was consolidated over several years. He said that Playtech was delighted to be able to further consolidate their service provision to one of the online gaming industry’s leading players.

The new Playtech online casino has already gone live at the Paddy Power portal. It offers Paddy Power players with a comprehensive games library, comprising slots, table and card games and a wide range of branded content in both download and web-based formats. The featured online slots include the Marvel Movie super hero slots like Iron Man and The Hulk. The other branded slot games include the MGM based Rocky and Pink Panther. Finally there is on offer the excellent range of video slots with titles like Mr. Cashback and Tennis Stars. Player management tools from Playtech are also included in the supply package. These tools like loyalty functionality will create significant opportunities for Paddy Power to enhance player returns.

Special bonuses have been announced by Paddy Power to popularize the new online casino. There is a 100% welcome deposit bonus. The qualifying deposit is £5 and the bonus amount is limited to £100. This offer is valid up to October 9, 2011. A no deposit £5 free new player bonus is also available till October 31, 2011 so that players can sample the range of Playtech online casino games.

Paddy Power generates approximately 75% of its total profits through its online presence in the United Kingdom and continental Europe. It is licensed by the Alderney Gambling Control Commission and is certified as a responsible online gambling operator by GamCare.

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