Microgaming’s New Playboy Branded Slot Game

Published on: July 2, 2013 

After the viral publicity for Microgaming’s new Playboy branded slot game went overboard at online casino forums and social networking sites, the leading online gambling software provider organized an official press briefing. The conference was held appropriately at London’s Playboy Club. The objective was to introduce the Playboy online slot, talk about the underlying creative process and reiterate Microgaming’s commitment to quality and brand awareness. This is the second product of the Playboy Microgaming partnership, the first one being the live dealer casino.

The Microgaming team gave a video presentation demonstrating how the creative process is initiated and how the different elements of the slot game like graphics designing, audio and music are combined to “bring to life the basic game concept”. Considerable marketing activity is planned to leverage online following of Playboy’s Facebook fan page, which has over 8 million active followers, and the core Playboy web site, which attracts 17 million unique visits per month. Microgaming acknowledged that intense competition in the online slot game space was the driving force to develop games with better presentation quality, entertainment appeal and gaming features. The Playboy online slot game uses the social gaming appeal of progressive levels of rewards such as entry to the Platinum Club.

One of the Microgaming powered online casinos to publicize the new slot game was Crazy Vegas. The Crazy Vegas press release stated that the Playboy video slot “strikes the perfect balance between provocative and classy”. Harry von Schussel, the brand manager and casino manager of Crazy Vegas said, “The new Playboy Video Slot is going to be a hit with our players. Just like our casino, this new game is slick, but with a sense of fun. And the bonus features are as generous as the cup sizes!”

On the gaming front Playboy video slot comes with 243 ways to win, which a format extremely popular at Microgaming online casinos. The symbols on the reels are led by four sexy Playboy girls but encompass items of luxury and style like limousines and premium whiskey. The highlight of the branded slot game is the Playboy Club Free Spins Bonus. Each Playboy girl offers her own special free spins rounds in turn, unlocking new and exciting features along with an increasing number of free spins. These include Running Wilds and Rolling Reels and lead up to the Wild Nights feature of the final Playboy girl in which up to 5 reels can be turned totally wild. Playboy is scheduled to go live on July 3 and will immediately set Microgaming online casinos on fire as each and every online casino player gets an inside look at the exclusive and hitherto out of reach Playboy lifestyle.

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