Leading Advertising Distributers Make Deal With US PartyGaming Websites

Published on: June 15, 2007 

It has been announced that online gaming corporation PartyGaming has made an exclusive arrangement with one of the Internet’s premier performance based ad distribution channels, Traffic MarketPlace.  

The objective of the arrangement is to allow Traffic MarketPlace to resell sponsorship and advertising opportunities, to advertisers within their large and growing network, on the US facing versions of the infamous poker room PartyPoker.com and on the affiliated poker school site, PartyPoker.net.

Traffic MarketPlace seems to be thrilled and optimistic with the deal. “PartyPoker provides a tremendous opportunity for Traffic Marketplace advertisers to reach a highly-coveted demographic - young, affluent, entertainment-seeking consumers -   in a uniquely captive user experience,” said the president of the company, Calvin Lui.

The PartyGaming sites will not only provide an opportunity to reach a unique market but will also lend way for the ads of the Traffic MarketPlace clients to take on many unique forms within the sites.  For example, sponsorship ads may be placed on the clothing of the dealers and poker players. Or you may find a rotating ad in the centre of the poker tables or ads along the table belt.  The possibilities are abundant.

Both of these particular PartyGaming websites are targeted towards US poker players but it is important to mention that neither site accepts real money wagers from any US player, they are play for fun and educational sites.

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