888 Online Casino Increases Customer Care by Decreasing Fraud

Published on: August 6, 2007 

Online Gambling company 888.com, best known for it’s Casino on Net and Pacific Poker brands, is pleased to announce that they have joined forces with Ethoca, a pioneer in Internet Fraud Management, in order to enhance and reinforce their reputation of being a responsible gaming destination.

"Taking care of our customers has been one of the cornerstones of 888's success and an area where we have set high standards in terms of responsible gaming and fraud prevention," said Gigi Levy, CEO at 888. 

Armed with an executive team with over 20 years in fraud risk management and e-commerce activities, Ethoca’s expertise is dealing with clients and partners whose companies operate in a ‘customer-not-present’ environment (ie, Internet, Phone, Fax and Mail corporations).   Established in 2005, Ethoca fights fraud via secure ‘data sharing’, a practice whereby a pool of shared data is connected to and contributed to, by a number of companies for a mutual benefit.

Data Sharing is said to be an evolutionary practice when in comes to fraud management.  It is not meant to replace current processes, it’s available as a complement, which only enhances accuracy of current programs. 

888’s incorporation of Ethoca’s services just goes to show that they are serious when it comes to enhancing their processes and maintaining customer care.  Keeping on top of new innovations and technologies is an important ingredient towards success in todays’ fast growing e-commerce world and 888 continues to prove their dedication to grow alongside it.

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