Online Casino Groups

Published on: February 8, 2012

Many online casino operators run a large number of brands. Collectively they are known as an online casino group. Each brand of the online casino group is identical in many respects. It has the same ownership and is licensed by the same authority. More important for the players, the different brands are powered by the same software provider and hence offer the same online casino games. The payment options, the customer support and the loyalty points schemes are identical. Often they share the same promotional events and online tournaments. However, they are different in two respects.

They have different themes. This means that the graphics and the styling create different playing environments. Some may have an Oriental look, some may have a Wild West theme, and some may provide an elitist and elegant environment and so on. Mostly they offer different schemes for the welcome bonus and reload bonuses. These differences provide the reason why online casino operators run many brands within an umbrella group.

Just as the market in any business, the online casino market is also fragmented in a number of ways. One way of dividing the market is into high rollers and low rollers and online casino players that lie in between these extremes. High rollers make large single deposits and wager large amounts and hence expect preferential treatment. The most common way of doing this is offering deposit bonuses with large percents and large upper limits. These come with large minimum deposit requirements and large wagering requirements. The low rollers cannot meet these requirements and are willing to settle for smaller bonuses, but with less stringent requirements. Therefore an online casino operator formulates the bonuses for his different brands so as to target players with different wagering needs.

The online casino market can also be fragmented according to different themes, though this fragmentation may not be so rigid. Asian players may like Oriental themes, aggressive players may like Wild West themes and other players may like themes of ancient civilizations. Hence by creating differently themed brands within his online casino group the operator is able to attract players across the spectrum of the online casino market.

There are many players who get tired of playing at the same online casino and like to keep changing their playing environment. Online casino groups come in handy here at well. They provide a change within their own group. This also has other advantages. The player is familiar with the structure and the operations. Usually he can transfer his loyalty reward points from one brand to another. Since the player gets the change he wants within the online casino group, there is little incentive to move outside.

A list of some of the leading online casino groups with their software providers and their more prominent brands is given below.

Club World Group (Realtime Gaming)

· Aladdin’s Gold Casino

· Club World Casino

· Manhattan Slots Casino

Rushmore Group (Realtime Gaming)

· Cherry Red Casino

· Rushmore Casino

· Slots Oasis Casino

Vegas Partner Lounge Group (Microgaming)

· Crazy Vegas Casino

· Golden Riviera Casino