The companies behind online casinos and other types of online betting and gambling sites such as sports betting and poker games keep investing into finding new ways to get more players. The world of online gambling is always evolving and this billion dollar industry is very aware of the fact that people could be drawn to another gambling website in a matter of days or even hours.

More and more attention is paid to the looks of a gambling site. Graphic options and additional features to a slot machine game or other type of betting game are installed to keep people interested. The PKR Company, owner of the PKR.com poker site amongst other gambling game sites, welcomed its millionth user this week. This type of growth in user numbers can only be accomplished if companies realise that the maintenance of their gambling sites should always be researched and adjusted. Online gambling companies should never be complacent about their success and they know it.

One way by which PKR has successfully drawn more people to its games sites is by making use of 3D graphic technology. Players on their poker sites are now able to create their own 3D character with which to play the game. The character can use a wide range of moves and emoticons to express feelings and moods which, for many people, adds another dimension to their poker games. It makes it more exciting to not only play a game but also to watch the movements and expressions of the other players.

PKR has recently successfully filed for a permit to advertise its games in the UK and has been approved to do so by the UK Department for Culture Media and Sport. This of course makes all the difference for a casino game company wanting to expand and attract more people to their websites. As there are imposing bans on any type of financial transaction with online casino websites in the USA the PKR Company has decided to focus solely on the UK market for now.  

The UK market has been expanding rapidly and since a number of companies have now been approved for UK advertising the numbers of players on mainly casino and bingo websites has grown immensely. Another reason why more people feel drawn to these sites is the smoking ban in the UK. Many bingo players are staying away from their regular bingo halls and prefer to play at home.